This luxury beauty brand needed to glow up its drugstore website.
The site’s integration with drugstore.com was functional advantage but the presentation was a liability. We fixed all that, added some new tools, and turned it into a showcase for luxury brands.
I was responsible for:
Interaction design
Prototyping
Planning usability tests
Coordinating with third party tool providers, offshore dev teams, visual designers, and product managers
Before and after.
I made a disturbingly low res video when this project launched to help illustrate the impact of the work we did. The amount of work, the amount of new technology, and the number of people involved, made this one of the most formidable projects I have ever worked on.
Mark Rosenbaum, Producer at Modem Media
“Whether he was stepping in for a graphic designer, creating information architecture documents or eloquently critiquing a new creative concept, his ideas, work ethic and personality made him a favored team member.”